I’ve been told that in the broadcast media, there are contract clauses that stipulate what ads can run side by side. For instance, if you are Honda, you probably don’t want the TV network running a Toyota Prius ad right next to your Civic Hybrid spot.

I’m guessing the same rules do not apply to web advertising. I don’t think it was coincidence that sitting right next to the article about IBM/Lotus Sametime telephony integration was a video ad spot for Microsoft VoIP. Something tells me the marketing guys are both sides will get an earful - The blue team may want to call in sick while the red team is probably getting high-fives.

Related tangests ...   The well dressed St. Patrick's day attendee   Those blasted motivational posters - if you can't beat 'em, join 'em !   From the odd files ...

Posted in Humor, IBM, Lotus, Microsoft, News Media |

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