When to Use Blogs

I’ve been grappling with what to blog, when to blog, the value of blogs and most importantly, the business value of blogs. I’ve spend more than a few evenings following links between blogs, discovering new authors, new content, and different views. I came across a good POV that fits the niche that I feel blogs fill …

I’m not a blogging zealot, who sees blogs or feeds as the answer to every business problem, but I do think as a mechanism for beginning and fostering two way conversations with a volume audience.

Source: Stephen O’Grady

Stephen’s blog goes into a lot of other details that I won’t repeat here. I just wanted to bring some new traffic to his post from 2005.

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